Our Story

The Breakup Brand – Your Fresh Start Starts Here
Breakups suck—but we make them suck less. The Breakup Brand is your go-to for turning heartbreak into a glow-up with self-care staples, hilariously petty merch, and unapologetic “I’m moving on” energy.

Why We Exist
Because breakups deserve a rebrand. Whether you're rage-texting, journaling, or thriving in silence, we’re here to hype you up and help you heal—your way.

What We Make
From cozy comforts to bold statement pieces, everything we create is designed to help you feel seen, soothed, and a little savage.

Our Vibe
Warm, witty, and just the right amount of petty. We’re the emotional support bestie who shows up with snacks, wine, and zero judgment.

Join the Glow-Up
Tell us your breakup story (we know you have one 👀). You might just inspire our next drop—and help someone else feel a little more okay.