About the Breakup Brand

Your Fresh Start Starts Here

Breakups suck. We just make them suck less.

The Breakup Brand was born from the truth no one wants to say out loud: heartbreak is messy, and healing isn’t always graceful. But it can be powerful. And a little petty. And honestly? Kinda iconic.

We’re here for the people crying on the bathroom floor at 2am. The ones deleting old texts, mailing back the hoodie, or blasting breakup playlists on full volume. Whether you’re journaling, rage-texting, or thriving in silence—we see you.

This isn’t about getting over them. It’s about getting back to you.

Why We Exist

Because breakups deserve a rebrand.

They’re not just endings—they’re reset buttons. Our mission is to give you the tools, rituals, and just-enough-savage support you need to reclaim your power, rewrite your story, and glow the hell up.

What We Make

We create things that speak your breakup language:

• The Breakup Return Box – the boldest “I’m done here” energy in a literal box

• Petty-perfect merch – for the group chat screenshots and late-night crying laughs

• Content that gets it – honest, empowering, and never sugarcoated

Everything is designed to help you feel seen, soothed, and just a little savage.

Our Vibe

Warm. Witty. Zero judgment. Slightly chaotic.
We’re the friend who shows up with snacks, wine, and “you’re too hot to cry over that” energy. Whether you’re in full glam or full spiral, we’re here to hype you up and hold space for all of it.

Join the Glow-Up

Everyone’s got a breakup story. Tell us yours—you might inspire our next product (or at least make someone else feel a little more okay). This is your fresh start. Make it bold. Make it messy. Make it yours.